"Rongyun 2022 Social Pan-Entertainment Going Overseas Carnival" has ended, the most complete guide to going overseas [free download]

(Click to get the "2022 Social Pan-Entertainment Going Overseas White Paper")

On September 15th, the "Rongyun 2022 Social Pan-Entertainment Carnival" set sail online as scheduled, with stops including "Boarding and Going to the Sea", "Star-gazing and Direction", "Riding the Tides and Waves", and "Sailing by the Wind" After the port, it landed smoothly and ended successfully. Follow [Rongyun Global Internet Communication Cloud] to learn more

The event was led by Ren Jie, the co-founder and chief scientist of Rongyun, and the beluga whale, a global observer who went to sea, focused on the "social + X" in the Middle East, Europe, America, and Southeast Asia. Growth and payment escort ecological builders Alibaba Cloud, Shumei Technology, List Technology, Xsolla and other guests gathered at the carnival to share their unique observations and thinking from different dimensions, communicate, collide and inspire each other, and jointly create a hearty Dripping thought carnival.

The "2022 Social Pan-Entertainment Going Overseas White Paper" (hereinafter referred to as the "White Paper") was officially released at the carnival. The "White Paper" was jointly created by the global Internet communication cloud service provider Rongyun and the authoritative go-to-going media Beluga Going to the sea for the seagoers of the social pan-entertainment route. Draw the sailing route and light the escort beacon.

On the way to the sea, there is no lack of beautiful scenery of wind and sunshine, and there are also turbulent and even stormy waves and many reefs. In response to the four major pain points of going overseas, Rongyun has launched a one-stop full-ecological go-to-going solution to clear global network obstacles for developers, overcome local innovation difficulties, open up key ecological links , and help developers create a new engine for rapid growth in the global market.

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Full analysis of the highland of social and pan-entertainment value

Data show that in August this year, Douyin and its overseas version of TikTok attracted more than US$306 million in the global App Store and Google Play, 1.8 times that of the same period last year, ranking first in the global mobile application (non-game) revenue list.

The success of TikTok is widely humane, not only because it has grown into a super traffic platform with a monthly life of 1.2 billion under the eyes of Facebook, but also because it has successfully penetrated into the hinterland of high-end markets such as the United States and has become popular around the world. The trend has created a new model for Chinese companies to do global business.

China's Internet going overseas has evolved from imitators, followers, to participants, from dimensionality reduction in emerging markets, to gaining a firm foothold in high-end markets, and even becoming a leader in some regions and tracks. It has been 15 years. process.

In this process, social pan-entertainment is one of the main participation tracks for Chinese developers going overseas. In addition to TikTok, this track has also produced many listed companies such as Yalla Group, Kuaishou, Pure City, BLUE CITY, and many social pan-entertainment companies with overseas as the main target market, or the valuation has exceeded 1 billion US dollars, or The annual turnover reaches more than 100 million US dollars.

The "White Paper" selects four major target markets for Chinese manufacturers to go overseas, namely the United States, Brazil, Indonesia, and Saudi Arabia, to observe and sort out the dimensions of competition pattern, user acquisition and revenue generation, and the process of Chinese developers going overseas, showing "China's development core content such as who are competing with users for users”, “which apps are favored by users”, and “why users pay for” , revealing the formation elements of value highlands and reference models for successful cases.

☑According to the "White Paper", several markets basically show a three-strong pattern of the United States, China, and local companies, but high-end markets such as the United States are still underpenetrated. How to truly win the high-line market and radiate to the surrounding market is a compulsory subject for companies committed to globalization in the future.
☑Games are the most profitable category, followed by pan-entertainment. The ear economy that is actually emerging in the United States, the manic comic content of Brazilian users, and the fact that Saudi pan-entertainment accounts for 80% of the non-tourism revenue of the head, all make this track very attractive.
☑ Different markets have different demands for users to pay, either for attractive content or for entertainment interaction. The boundaries between pan-entertainment products and social products are becoming more and more blurred, and various interaction modes and interaction scenarios are constantly being integrated.

No matter how the operating model and product model change, the logic of most products is still to connect users with graphic, audio or video content/technology in one or more scenarios. The most important thing is the connection between people. The "White Paper" sorts out the overseas market situation of the above-mentioned markets, and analyzes the top 50 download and revenue categories of App Store & Google Play entertainment, social networking and life in four markets in the past six months, from "social + games", "social + audio", "social + The six categories of "video", "social + avatar", "social + Dating" and "social + community" have sorted out the tracks and products, and interpreted the "magic" blessings that social networking brings to different vertical tracks.

KUPU, Hektar, and Zervo, as white paper research cases, were guests at the Carnival's "Sailing on the Wind" roundtable forum, sharing their respective overseas practices and unique observations focusing on the Middle East, Europe, America, and Southeast Asia markets. We will share this part in detail next, so stay tuned.

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Global growth rudder is steady, and high-end player ecology is productivity

In Jin Yong's novels, Zhou Botong has a unique technique called "left-right mutual fighting", which can be divided into two sets of boxing with two hands, just like getting a clone. I believe that many Internet people who go overseas to find new engines of growth wish they could practice such a good skill, "fighting" core business problems and "kicking" challenges in unfamiliar environments. However, a powerful person such as Zhou Botong will also be bitten by a snake when he cannot take into account the environment when he uses the "left-right mutual stroke technique".

Overseas developers have to face more problems, such as compliance problems, localization innovation dilemmas, traffic acquisition, user operation, geopolitics, cultural barriers and other issues emerge one after another. Lack of avatar skills, you need to summon one or more powerful helpers. As one of the first communication cloud service providers to expand its service tentacles to the world with Chinese enterprises going overseas, Rongyun has built a global communication network covering 233 countries and regions around the world, and has become the preferred communication partner for overseas developers.

With the development of the market, overseas developers face not only the communication challenges brought about by the different global network status and different terminals, but also many personalized problems ranging from scenarios to products and services. Rongyun hopes to become a business partner for developers' business development, not just a single point technology provider. Business, on the other hand, means enabling empowerment through an ecosystem.

Aiming at the 6 popular tracks of "Social + X", Rongyun continuously improves its ecological capabilities, and incorporates overseas components such as review, translation, and FCM push necessary for business overseas into the solution, forming a complete communication capability of IM + RTC + X, which provides Developers provide complete overseas solutions for scenarios such as chat room, live broadcast, super group, 1V1, metaverse, games, etc. , making developers' business development simpler and more efficient.

Faced with the rapid iteration demands of the market and users for innovative gameplay, Rongyun will continue to upgrade the SDK, integrate innovative gameplay in a timely manner, and continuously update the gameplay library for developers to help them maintain the most In product status. In the construction of the surrounding capability ecology, Rongyun adopts the method of introduction rather than self-research, and realizes the expansion of the capability boundary by combining ecological partners. Many upstream and downstream industries have joined the developer service ecosystem built by Rongyun, which has become an extension of Rongyun's services, working together to provide developers with ecological empowerment and full life cycle services.

At the carnival site, Rongyun, together with Alibaba Cloud, Shumei Technology, List Technology, Xsolla and other ecological partners, focused on the red line of global business - compliance and security , and conducted in-depth discussions. Based on their rich experience, the guests described different cross-sections of compliance in all aspects of business development, and sincerely suggested that overseas developers: compliance first, which is the foundation of all growth and profitability. In this regard, Rongyun first starts from itself to ensure the compliance and security of developers' underlying technologies.

At the same time, Rongyun cooperates with a number of professional content review service providers to provide comprehensive content review services. Supports various content audits such as text, pictures, voice, custom messages, audio streams, video streams, etc.; supports more than a dozen languages such as Chinese, English, Arabic, etc.; . Developers only need one-click activation in the Rongyun developer service background, and they can have a full set of guarantees.

After 15 years, from the blue ocean to the Shura field, there are countless winds and waves and many reefs on the sea route where competition has intensified.
According to the "White Paper", China's Internet business going overseas also faces "diverse global networks and different terminal devices; little localization experience, making targeted innovation difficult; changing user preferences, inefficient growth and transformation; complex policy supervision and product compliance blind spots" Waiting for 4 major challenges, the market is vast and many people enter the game, and the difficult mode is turned on.

The above pain points, the "White Paper" has targeted solutions. There are more exciting dry goods in the carnival. We will summarize and share them one after another. You are welcome to continue to pay attention~ The most complete guide to social pan-entertainment is in the "2022 Social Pan-entertainment Going Overseas White Paper"