Difficult to collect operational data? Integrate Huawei dynamic label management service easily!

In daily operations, quickly obtaining operational data and sending it to the analysis platform and attribution platform is the top priority of marketers. Huawei's dynamic label management helps operations and developers achieve rapid data acquisition and distribution through configuration rules or visual embedding, and improve work efficiency. Today we mainly talk about why we need to use Huawei Dynamic Label Management Service (DTM) from the perspective of SDK integration, hereinafter referred to as DTM.

1. Three pain points of traditional SDK integration

In the operation of APP, we often encounter situations where we need to understand operational data and analyze data, and we often need to access multiple data analysis platforms or advertising attribution platforms at the same time, which also brings three major pain points:

Pain point 1: High development cost and large waste of resources

In enterprise scenarios, we often encounter similar situations. For example, when making a store App, the product manager wants to count the purchase of a certain product, and the operating colleagues need to count the number of app launches, the number of new customers, or Developers need to understand the use of APP in the hands of users. Marketers want to see the benefits brought by advertising. Different business scenarios often need to access multiple different third-party data analysis platforms, as many as dozens of them, one by one. Connecting to different advertising SDKs has a high development cost and a long time period. It may even lead to an increase in the APP program, difficulty in maintenance, and chaotic structure.

Pain point 2: Potential safety hazard, high risk index

Not long ago, the Ministry of Industry and Information Technology issued the "Notice on Delisting the List of Apps That Infringe User Rights and Interests". The notification mentioned that 5 companies have repeatedly encountered similar problems in different versions of apps, including collecting personal information in violation of regulations and forcing users to use targeted push functions. , Frequent and excessive coercive claims, etc. These 5 companies found the same problem after platform investigation, mainly in the third-party SDK and other aspects. It is not uncommon for third-party SDK plug-ins to illegally call mobile phone information. SDKs that integrate multiple third-party platforms also pose great security risks for enterprises.

Pain point 3: complicated operation and low work efficiency

For many people who are not familiar with SDK access and integration, connecting to the SDK makes people feel very headache every time, in the cloud, but for some people familiar with SDK access, sometimes it takes more than a dozen. , Repeated operations are not only inefficient, but also without a sense of accomplishment.

2. Why integrate the Huawei Dynamic Label Management Service (DTM) SDK?

Huawei's dynamic label management service does not need to integrate multiple third-party SDKs. It only needs to connect to the DTM SDK to quickly obtain and send data.

Advantage 1: Fast integration, no need to re-release the App

Let's first use two pictures to understand the situation of integrating DTM SDK and not integrating DTM SDK.

When DTM is not used, if multiple attribution analysis platforms are used, the SDKs of multiple attribution analysis platforms need to be integrated in the App, which will increase the App package; and the same event will be tracked by multiple SDKs at the same time And send them separately, which increases the complexity of the App. If an attribution platform is added, a new SDK needs to be integrated.

When using DTM, you only need to integrate the DTM SDK to complete data transmission for multiple attribution analysis platforms. When the sending event is adjusted, the DTM Portal page can realize the dynamic and flexible adjustment of sending data and configuration strategy, and there is no need to modify the code or release a new App version.

Advantage 2: Safe and reliable, guarantee data security

The DTM SDK will be integrated into your application when the application is packaged. The SDK will be started and closed with the call of the relevant interface, and will not do any additional actions in the background.

1. DTM SDK only provides capability interfaces, and will not save and collect any personal data from users.
2. DTM SDK data will not be automatically reported to other analysis platforms, but the platform to be reported is determined by the operator or developer during configuration.
3. In case of malicious data, data violation, etc., you can call the setAnalyticsEnabled interface of HUAWEI Analytics to turn off data reporting.

Advantage 3: Simple operation, easy to master with zero foundation

At present, DTM has been connected to dozens of third-party analysis platforms. Its code-free, flexible and dynamic data labeling capabilities can be easily mastered by zero basic personnel, saving communication costs between departments and realizing marketing data without the need for technical developers On-demand tracking, you can understand all kinds of data in a more timely and fast manner, and use the corresponding operation plan based on the obtained data to better improve the value of the application.

For more details, please refer to:

Dynamic label management official website

Obtain development guidance documents

dynamic label management quick integration

If you encounter problems, you can submit online

Huawei HMS Core official forum
To solve integration problems, please go to Stack Overflow

and learn about the latest technology of HMS Core for the first time~