AI anchor "Xiao Ke" debuts, sharing JD’s 11.11 all-round technical support

On October 17, the JD 11.11 global love season kick-off meeting with the theme of "Love and Upward Power" was held in Beijing Universal Resort, officially kicking off JD’s 11.11 in 2021.

At the event site, not only did the Olympic weightlifting champion Lu Xiaojun and the well-known host Chun Ni shared their story with JD 11.11, the JD Cloud AI anchor "Xiao Ke" also appeared on the stage and introduced how JD Cloud will behave in an all-round and full-link manner. JD 11.11 provides technical guarantees to bring consumers a more "bright" consumption experience.

AI anchor debuts and gets on post on JD on 11.11

"Xiao Ke" is an AI anchor created by JD Cloud based on virtual digital human technology. At the JD 11.11 kick-off meeting, "Xiao Ke" introduced artificial intelligence, blockchain, cloud computing and other high-tech technologies to the audience in an anthropomorphic voice. , Stable and reliable technical capabilities, all-round protection of consumers' shopping experience.

Not only "Xiao Ke", AI anchors have been widely used in JD 11.11 scenes, mainly covering 3C, mother and baby and other types of JD self-operated stores. Driven by AI technology, AI anchors can combine different functions of the product to cooperate with various actions such as greeting, spreading hands, making fists, and liking.

With the recommendation of AI anchors, consumers can understand product information more intuitively and in detail. Merchants only need to import product functions once to convert this information into perceivable video content. In addition to "Xiao Ke", JD Cloud also provides hundreds of AI images for merchants to choose from.

JD Cloud AI anchors combine speech synthesis, natural language understanding, 3D art, optical capture, and video-driven multi-dimensional technologies to perfectly integrate expressions, movements, mouth shapes, and emotions, making AI anchors highly anthropomorphic and expressive and appealing . Driven by the AI algorithm, only a few minutes of character video can be used to synthesize an AI anchor after a few hours of training, and the expressions, actions and voice expressions are very natural and realistic. In addition to e-commerce scenarios, JD Cloud AI anchors are also widely used in social, media and other fields, playing various roles such as tellers, tour guides, and even teachers.

Reliable technical capabilities to make shopping easier for consumers

The widespread use of AI anchors is just an example of JD Cloud application technology making JD 11.11 shopping easier. Behind the rising number of orders placed on 11.11, JD Cloud’s full-stack launches on JD’s 11.11 to face the impact of trillion-level traffic peaks, and use ultra-large-scale AI applications covering the entire pre-sales, in-sales, and after-sales links to continue to optimize consumers’ shopping experience.

JD Cloud builds the industry’s first hybrid cloud operating system, the cloud ship. Through the flexible scheduling of tens of millions of core computing resources, it guarantees consumers a silky smooth shopping experience; JD’s intelligent customer service will provide consumers with 7*24 hours, with temperature JD’s intelligent customer service covers pre-sales, in-sales, and after-sales. At present, JD’s intelligent customer service is more versatile. It can not only recognize the text sent by the user, but also the information in the picture, so that the "talk" between the machine and the machine is more natural and smooth.

During this year’s JD 11.11, the "JD Zhizhen Chain Anti-counterfeiting Traceability Platform" based on blockchain technology will be applied on a large scale, and will cover fresh agriculture, mother and baby, wine, beauty, second-hand goods, luxury goods, Dozens of online and offline retail ecological business scenarios, such as cross-border commodities, medicine, and supermarket convenience stores, use technology to provide consumers with quality assurance.

This year, on JD.com 11.11, search for "digital renminbi" on JD.com App, you can also participate in experience activities, receive digital renminbi red envelopes and coupons, and place an order more preferentially! Moreover, each order completed with digital renminbi and Jingdong payment transactions can participate in the "order public welfare", free of charge for public welfare materials and donated by Jingdong to designated public welfare projects.

Technology adheres to the persistence of "upward" and guards every "love" of consumers. Relying on the leading hybrid digital infrastructure, JD Cloud uses greener services and greater flexibility to cope with the increasing traffic year by year, making it easier for consumers to "love". As the core platform for JD Group to provide technology and services to government and enterprises, JD Cloud will quickly penetrate the industry with its technical capabilities accumulated on JD 11.11, provide digital services for the industry, and create more social value.

-End -