Modern office, AI, mixed reality, sustainable development, a full review of the Microsoft CIIE

The five-day "Shanghai·2021 China International Import Expo" has ended successfully. As the "window" of global innovation opportunities, the CIIE has attracted well-known companies from all over the world to "show their muscles", and the most not to be missed is the "hard technology" exhibition area. From the wave of digital transformation blessed by AI technology to the software and hardware experience that breaks the gap between virtual and reality, the new digital world makes people amazed!

This year, SegmentFault COO Jiang Bo was also invited as the "Chief Technology Experience Officer" of Microsoft's booth to come to the scene to explore the secrets. After "disturbing" a group of technical experts, she brought back the first-hand information from the scene, let us follow her lens for a 360° exploration!

At this CIIE, Microsoft started with the theme of "Global Engine China Partner", starting from the two main lines of "Frontier Technology Exploration" and "Digital Transformation Practice", focusing on hot topics such as sustainable development, digital economy, and smart retail Innovative fields such as, smart medical care, smart cars, smart manufacturing, etc., concentrated on displaying the latest achievements of Microsoft's "co-innovation with China".

Digital technology builds a low-carbon, efficient and sustainable future

Entering the exhibition area, the first thing you see is the "low-carbon city" and the "sustainable development journey". Here, Jiang Bo met Wei Qing, CTO of Microsoft China. Under the leadership of Wei Qing, we have seen a large number of cases where Microsoft, as a leading technology company, uses digital technology to facilitate the integration of the real economy and help companies move towards zero carbon.

Interestingly, Mr. Wei Qing also introduced to us that Microsoft and its partners have jointly developed the first marine environmentally friendly mouse. In this mouse, 20% of the materials are made of recyclable plastic from the ocean.

Speaking of environmental protection, Mr. Wei Qing also introduced to us Microsoft's zero-carbon and sustainable development goals. Nowadays, sustainable development has become a major issue of common concern for all industries around the world, and Microsoft has made a commitment: it will achieve negative carbon emissions by 2030, and by 2050, the company will be directly or due to electricity consumption since its establishment in 1975. All carbon footprints indirectly produced.

Bobo Kanzhan Miscellaneous Notes: While major companies have focused all their attention on business growth, Microsoft has seen sustainability a few years from now. Want to own this ocean mouse, while working at the same time, while dreaming about vacationing by the sea.

In addition to the "zero carbon" goal, Microsoft, which has been committed to "protecting species diversity" for a long time, also joined hands with the 3D special effects company Vision 3 at the CIIE to bring us a mixed reality exhibition called "Critical Distance". Microsoft has created a "digital double" for the killer whale Kiki and his family living in the Pacific Ocean. Through the immersive experience of mixed reality, people can learn about the living habits, mutual communication and amazing wisdom of killer whales, such advanced marine creatures, and I have personally felt the serious threats to their lives caused by overfishing, tourism, and marine debris.

"Chief Technology Experience Officer" Jiang Bo also walked into this exhibition area, wearing HoloLens 2 as if he were in the ocean, communicating and talking with killer whales. She was impressed by the realistic effects and the major threats to marine life from environmental pollution that could be seen with her own eyes. In the live exploratory exhibition, she once said, "If we can't be immersive and empathize, it may be difficult for us to understand these marine creatures, and it will be difficult for us to truly remember to protect them." I think this is the greatest value of applying mixed reality technology to biodiversity protection.

Bobo Kanzhan Miscellany: The concept of "meta universe" is on fire. For a time, the application of AR/VR technology is endless. Although I have seen many VR games and film and television works, the shock that Microsoft's application has brought to me is still incomparable. Combining technology and sustainable development, the immersive world created by mixed reality technology has evoked our sympathy for the protection of endangered animals to the greatest extent.

full, and the new Surface makes people call "True Fragrance"

After arriving at the modern office exhibition area, we saw a row of brand-new Surfaces. After learning about the story of the new Surface Go 3 helping Chow Tai Fook's digital transformation, Jiang Bo experienced this new laptop that is as light as a Pad but with super performance.

What Microsoft familiarizes us the most is actually the office section. Learning Office software has almost become a lifelong compulsory course for everyone in the workplace. However, instead of defining itself as a software and hardware product, Microsoft prefers to call itself a "productivity platform". Under the introduction of Microsoft CTO Microsoft Wei Qing, we learned that in addition to Windows, Office, and Surface as representatives Microsoft is a company that has rich cutting-edge technologies such as AI, mixed reality, cloud computing and actively embraces open source. Here, you can experience the advantages of Microsoft's combination of software and hardware up close.

Bobo Kanzhan Miscellaneous Notes: I am the one who shouts "True Fragrance". As a "flying expert", I often travel all over the world. After the pre-sale of Surface Pro 8 started, I decided to start. For me, the computer Portability and standby time are the most important, and Surface Pro 8 is like tailor-made for me.

innovative technology, AI makes everything smart and cute

Innovative technological exploration was probably the most "smart" exhibition area of the day. Based on the technical capabilities of artificial intelligence such as speech, semantics, and vision, Microsoft has expanded the application of artificial intelligence to use scenarios such as virtual anchors, smart investment, and super-resolution.

One of the most eye-catching is a Chinese doll with a tiger-headed hat and a red face. His name is "Hudun", who comes to CIIE to play an "artificial intelligence virtual anchor".

According to director Zou Yi, "The birth of Hudun, including the image design, took three years. Now, Xiaohudun has grown into a big IP. In addition to animated films, there are also comics, games, and theme parks. , Blind Box and other derivative projects.” And this cooperation with Microsoft gave Hudun a "new ability", animation characters can talk with people in real time, and it also gives Hudun new vitality.

It is understood that Microsoft’s Chatbot intelligent dialogue technology based on Dialog Engine is used behind this, and the voice TTS (text to speech) and ASR (speech to text) of the Microsoft Azure intelligent cloud cognitive service are used. The lip model is used to control the animation image. Lips) technology, and the animated character can automatically generate corresponding body movements based on NLP technology.

Bobo Kanzhan Miscellaneous Notes: The integration of AI and animation allows me to see the new development of animation works. In the conversation with Hudun, not only can I quickly get the information I want to know, but his character characteristics are also undoubtedly revealed. The help of artificial intelligence technology can undoubtedly make cartoon characters more interesting and more popular.

Another impressive exhibition area is "Smart Investment". On the screen, we can see the dynamic curve of fund transactions. Microsoft tries to use AI in the field of smart investment to help people extract valuable and important content from the complex information, and help people invest in four aspects: data analysis, dynamic data modeling, risk identification, and dynamic intelligent trading decision making. What's more exciting is that this technology is currently open source on GitHub, and every investor can easily use it.

Bobo Kanzhan Miscellaneous Notes: Please remember this "get rich" cheat, search for the open source project "Qlib" on GitHub and let artificial intelligence technology help you make money every day!

In addition, in this area, there is also Microsoft's use of artificial intelligence and big data as the basis to help pharmaceutical companies in the digital transformation of clinical trials and drug launches, using image super-resolution algorithms to optimize the picture quality of live broadcasts and video conferences. application.

Join hands with local ecological partners and use "black technology" to help enterprises digitalize

When it comes to building a low-carbon future with digital technology and facilitating digital transformation, Microsoft is not a "lone ranger". Facing the new normal of accelerating global digital transformation and China leading innovation and development, Microsoft has joined hands with local ecological partners to empower thousands of industries.

At the CIIE booth, Microsoft and a number of partners also brought their solutions in the process of digital transformation in various industries. At the "Cloud Native Retail Solution" , when large retail companies face a large customer base, they are prone to waste of human resources in the process of customer classification and phased data management. Tianzheng Aggregation based on Microsoft Azure (storage) + Azure PaaS (call) + D365 CRM, combined with Tianzheng's microservices, distribution capabilities and industry perspectives, designed a cloud-native CDP solution.

The project takes payment as the origin, "people" as the center, and demonstrates customer management and marketing systems in the retail industry through strong data analysis capabilities. Through the digital application of the retail industry, it comprehensively improves the data capabilities of multiple customers in the retail industry.

At the "Smart Cockpit" , Microsoft and its partners such as Joyson, Tesla, BYD, Xiaopeng, Lenovo, etc. have carried out in-depth cooperation in the field of smart cars. Based on the underlying platform of powerful voice semantics and data architecture, Microsoft has empowered many smart car manufacturers through strong technical capabilities and underlying platforms, developed a variety of central control display voice systems, and cooperated with multi-dimensional hardware structures to make user experience more intelligent Interactive experience in the cockpit.

At the Digital Health" , Microsoft uses artificial intelligence and big data as the basis to help pharmaceutical companies digitally transform in clinical trials and drug listing scenarios. Based on the work characteristics of pharmaceutical companies that have long faced multiple projects, long schedules, multiple types of work, multiple groups of people, and complex processes, the problem of digital transformation of pharmaceutical companies has been resolved.

In the "Intelligent Manufacturing" , Microsoft has joined hands with six major partners including SoftwareONE, Nanyang Wanbang, Jingcheng China, Shanghai Bugong, Ecolab, and Delta to provide solutions from safety compliance, AIoT smart factories, and digital procurement. Six aspects of supply chain, supply chain collaborative management, sustainable water development, and intelligent energy management have brought complete solutions for the digital transformation of manufacturing enterprises.

Bobo Kanzhan Miscellaneous Notes: Digital transformation requires leading technology, as well as deep insight into the industry, subtle insights into needs and pain points, and the ability to solve them. Behind the application of Microsoft technology in thousands of industries is its solid technical investment and also demonstrates its strong business partner ecosystem!

finally

As Jiang Bo said in the live broadcast-after visiting Microsoft's exhibition area at the China International Import Expo, what came to mind was Microsoft's solid technology investment, technology applications in thousands of industries, and green and sustainable technology sentiment. What Microsoft really admires is never just the technology itself, but the sense of social responsibility and historical mission that can be spied on when looking at its applications through technology, as the world's largest software company.

Yuli makes extraordinary achievements for everyone and every organization in the world. Through CIIE, we understand Microsoft's corporate mission.