The digital level of my country's agricultural industry chain still needs to be improved.
The "2021 Global Digital Trade White Paper" released by iResearch believes that in 2019, the digital level of agricultural production in the country will reach 23.8%, and the country’s county-level agricultural product network retail sales accounted for 10.0% of the total agricultural product transactions. This proportion will be larger in the future. Room for improvement.
Source: iResearch "2021 Global Digital Trade White Paper"
The reason is that the industry chain still has pain points to be solved at the three levels of transaction, warehousing and logistics, and financial services, such as the low efficiency of upstream and downstream information exchange, the level of logistics and transportation management to be improved, and the narrow industrial financing channels.
In the process of empowering the value of the agricultural industry chain, it is worth paying attention to the digital trading platform-Zhongnong.com.
Established in 2010, Zhongnong.com is a comprehensive service platform for the entire industry chain of agricultural products. Its business is divided into three major segments: B2B business, small and medium wholesale business and B2C business. Producers, processing companies, suppliers, and terminal operators in the upstream and downstream of the industry provide comprehensive services such as transactions, information, warehousing and logistics, supply chain services, and technical solutions. By the end of 2020, Zhongnong.com has reached a GMV of more than 100 billion yuan, and has linked more than 130,000 upstream and downstream enterprise customers and terminal wholesale customers in the industry chain.
In recent years, Zhongnong.com has made frequent efforts to promote the improvement of the digital level of the agricultural industry chain. With the continuous improvement of the digital level, its research and development tasks have also continued to increase. How does the network realize efficient project development and management? This issue of "ONES Industry Practices" will share with you the project management practices of Zhongnong.com's multi-product lines.
Customer background
Digital trade is a global trend. Among them, transaction informationization, transaction dataization, and transaction intelligence are the three major standards for measuring digital trading platforms.
Zhongnong.com has multiple subsidiaries, including trading, warehousing, logistics, supply chain and other business lines. Before the introduction of ONES, different departments within the R&D team used different management tools, information and data were scattered, and often faced with products. I can’t see the progress of the research and development, and the problem that the information of the project manager and the team members is not synchronized, not only causes data islands, but also makes the team unable to clearly sort out the entire research and development process, and the product development and testing process cannot be opened up, plus the agricultural product industry Digitization is still in the stage of continuous exploration. The business needs change frequently, and it is difficult to manage the needs, leading to delays in iterations. The R&D project management of China Rural Networks is facing greater challenges.
After a comprehensive understanding of Zhongnong.com, ONES has clarified the needs and pain points of its R&D project management:
- Team coordination is weak, schedule management is difficult
- The R&D process is not clear and it is difficult to get through the whole process
- Frequent demand changes, difficult demand management
ONES multi-product line R&D management solution
In response to the R&D management needs and pain points of Zhongnong.com, ONES provides a complete solution from the following aspects.
Quantified value, visualized management
Before the introduction of ONES, the internal tools of the R&D team were scattered, the problem of data islands was serious, the information among products, R&D, and testing was asymmetrical, and the data existed in their respective tools, and the phenomenon of separation from each other made it impossible to visualize the project progress. There is no way to know the cost of human efficiency, and the technical director needs to monitor the progress of the project in real time and allocate resource costs rationally. The existence of these problems has caused a lot of trouble between the management and the team.
Through the use of ONES, Zhongnong.com has achieved value quantification and broke the "departmental wall". Based on ONES's proposition of "providing customers with valuable services" and ONES' product capabilities, the ONES service team has changed from "delivery throughput" and "demand response Starting from aspects such as “cycle”, “delivery quality”, “continuous release capability”, “data connection capability”, etc., it helped Zhongnong.com achieve a 248.40% increase in comprehensive human efficiency ROI.
ONES recommends that when the amount of necessary information is sufficient, the team’s results goal should be scientifically divided into phase goals, the phase goals should be divided into individual goals and multi-person collaborative goals, and individual goals should be completed under sufficient concentration. Under the condition of “knowing similar”, the collaborative goal can be completed to achieve efficient goal planning.
As for the efficient operation of the team, "priority + workload + personal strength" determines the cycle and quality of completing a single individual task goal. For a single member to work efficiently, it is necessary to scientifically coordinate "people and task time + "Quantitative relationship", in order for multiple members to collaborate and efficiently, it is necessary to achieve consistent information and focus on collaborative goals.
Through ONES Project data reports, managers can understand members' personal effectiveness from multiple dimensions (employee log, demand distribution statistics, task distribution statistics), etc., and arrange tasks accordingly.
ONES Project provides a variety of reports
Through visual tools such as ONES Project Kanban, burndown chart, and project overview, team members and managers can keep abreast of project progress, focus on project goals, and truly achieve consistent steps and efficient collaboration.
ONES Project Agile Kanban
ONES Project project overview
In addition, the R&D team can also deposit project process documents through ONES Wiki to achieve timely synchronization of information and data.
ONES Wiki precipitation process documentation
R&D management model: two-layer iteration
Since the R&D team does not have a unified tool to manage the entire process of product, R&D, and testing, the internal R&D process is not clearly organized, and the product, R&D, and testing cannot be integrated, and the divisions between departments are severely divided.
ONES is planning a "two-tier iterative R&D management model" for China Rural Networks. In the form of a "1+4" project, it continuously achieves efficient development through two-tier iterations. In "1+4", "1" represents a large project. It is understood as the total demand pool of the project, and "4" represents the four projects of e-commerce, platform, big data, and supply chain divided by the product line of Zhongnong.com. Take "Project A" as an example. At the beginning of the project, all requirements are summarized in "Project A-Total Demand Pool", and for projects representing 4 product lines, they will be added to "Project A-Total Demand Pool". The tasks are split.
Two-tier iterative R&D management model
After the tasks of each product line team are split, the requirement iteration is planned for "Project A", and at the same time, within the other 4 projects, new iterations are created with easily recognizable naming rules (eg: Big Data Product Line-Project A Phase 1 Iteration ), through the cross-project association, the requirements in "Project A" are associated with the iteration of each product line to achieve state linkage, that is, when multiple tasks split by the same requirement are completed in the iteration of the product project, The requirement status in "Project A" will be automatically changed to complete to facilitate the management of project progress and iteration.
In addition, when it comes to some iterations that are not related to version requirements and belong to their own optimization, each product line can form temporary iterations to distinguish them from version iterations. Doing so can not only isolate data between product lines, make team data more lightweight and safe, but also reduce the workload of team members to manually process demand status.
In addition, the business demand side can also check the completion of the demand in time through the Kanban and burndown chart in Project A, and grasp the project dynamics in real time.
Standardize requirements review rules and manage requirements changes
Due to the frequent changes of requirements by the business side, and the insufficient ability of some requirements processing personnel, the requirements are reworked, which not only exposes the iteration to the risk of delay, but also causes cost overlap and waste of resources. China Agricultural Network urgently needs to establish a set of standard requirements management procedures.
On the one hand, the ONES Project filter is used to record and filter the number of changes in requirements and the overall resources required to be invested (such as staff time, labor costs, etc.), carry out team project investment costs and resource estimates, and allocate project tasks reasonably.
ONES Project filter
On the other hand, through ONES Project project settings, you can customize different types of requirements, define requirements as different granularities, and deal with them by different people, to make up for the lack of ability of some demand processing personnel.
ONES Project project settings-work item properties
At the same time, configuration administrators use "workflow" to limit requirements that must go through the process of review and plan design before scheduling, standardize the requirements process, and reduce business needs-production and research integration needs-iterative development-business side verification-business side promotion The phenomenon of demand.
ONES Project workflow settings
In addition, with the help of the "status linkage" function in the "post-action" of the ONES workflow setting, after the task is developed, the status of the requirement will automatically change, reducing the workload of team members to manually update the status of the requirement.
Through the above methods, the needs review, demand status transfer and resource allocation issues are improved from within the team, so as to improve the team's demand processing and response capabilities and avoid project delays.
"Agriculture is naturally scarce. Connecting data and experience accumulated in the supply chain with banks is an important task at the moment. From its adaptation to secondary to anti-scarcity is the important impact of the digital economy on traditional industries. It will have a long-term role and value in the future." Sun Wei, CEO of Zhongnong.com, said in an interview with the media that Zhongnong.com built a B2B platform and accumulated data through the process of identifying mismatches in the early stage, and also accumulated industry guidance methods.
In recent years, this kind of change has become more and more obvious. One is to focus on the whole chain scenario instead of focusing on a single service link. Because there are more influencing factors in the whole industry chain, innovative technology through data accumulation can provide enterprises with anti-scarcity and anti-scarcity ability.
Today, Zhongnong.com has made significant improvements in value quantification and R&D management processes, project progress tracking and demand management, which can better enhance the digital capabilities and levels of the industry chain at the transaction end, warehousing logistics end and financial service end. ONES services The team will also continue to pay attention to the practice of Zhongnong.com, actively solve its problems in the subsequent multi-product line research and development process, and continue to achieve the improvement of the digital level of the agricultural industry chain.
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