Chen Lijuan, Vice President of Alibaba: My Thoughts on Alibaba Cloud Product Ecology | Cloud Native Accelerator Viewpoint

From March 3rd to 4th, the first phase of the cloud native accelerator roadshow jointly organized by Alibaba Cloud Cloud Native Application Platform, Alibaba Cloud Accelerator, and Alibaba Strategic Investment was held in Hangzhou. Alibaba Cloud Cloud Native Accelerator is a domestic cloud native field empowerment and acceleration organization. Since its release in November 2021, it has received applications from hundreds of companies. After two offline roadshows, 31 companies were finally selected as Alibaba Cloud's first cloud native accelerator.

In the wave of industrial digitalization, cloud native has become the general trend. During the offline roadshow of the cloud native accelerator, Chen Lijuan, vice president of Alibaba and head of Alibaba Cloud's Smart Product Solutions and Big Website Business Unit, shared her thoughts on Alibaba Cloud's product ecology. The following is based on the content of the live speeches.

The division of Alibaba Cloud product ecology

Alibaba Cloud has been growing rapidly over the past few years. From an ecological perspective, the Alibaba Cloud ecosystem is mainly divided into three categories: one is the sales ecosystem , which is mainly the distribution system of Alibaba Cloud; the second is the product ecosystem , the cloud native accelerator partners will be in the product ecosystem in the future. In-depth cooperation with Alibaba Cloud; the third category is the service ecosystem.

In terms of product ecology, it is divided into three types:

's first-class product ecosystem partners and Alibaba Cloud have reached a high degree of consensus at the strategic level. The business, product, and solution levels are highly integrated and become part of Alibaba Cloud's self-operated business. For example, in the past few years, Alibaba Cloud has carried out in-depth cooperation with SAP, VMware, Salesforce, Microsoft, etc.

The second category of and is based on SaaS applications, standardized products or software, etc. Alibaba Cloud has built a system such as the cloud market and Alibaba Cloud Xinxuan. Through the SaaS accelerator service, it can quickly help product ecosystem partners to become cloudy.

The third type of is a combination of products, mainly for hybrid cloud scenarios. Alibaba Cloud integrates its own products with those of ecological partners based on customer needs and key scenarios, and outputs them in the form of solutions.

In the past three years, Alibaba Cloud's product ecosystem has maintained a growth rate of more than 100%. We also firmly believe that cloud native accelerator partners will have great potential in the Alibaba Cloud ecosystem.

Cooperation Model of Alibaba Cloud Product Ecosystem

Alibaba Cloud has two types of cooperation models, namely OXM and IXM.

OXM cooperation model: In the process of serving customers, Alibaba Cloud's product lines provide products and solutions according to customer needs, which require the use of products or components from product ecosystem partners, including public cloud software, hybrid cloud software, hardware, etc. product. Product cooperation is carried out through four forms of entrusted development, product integration, product portfolio, and product hosting, and sold through Alibaba Cloud sales channels, such as ZStack/hybrid cloud storage all-in-one;
IXM cooperation model: Product ecosystem partners integrate Alibaba Cloud products and obtain Alibaba Cloud official product integration certification (apply at Alibaba Cloud Official Website->Partners->Product Ecosystem Integration Certification Center). For example, UFIDA integrates Alibaba Cloud PolarDB and sells it through its own channels. This type of partner can report the integrated business opportunities on the product ecosystem partner workbench, and we will regularly count the completion of these business opportunities to evaluate the level of partners and changes in rights and interests.

Co-construction is the core, win-win is the goal

Today, Alibaba Cloud serves a wide range of customers, and different customer types have different requirements for product form. Some customers focus on personal service, some customers need high performance, and some customers need to achieve business success quickly. Taking databases as an example, the financial and manufacturing industries have different emphasis on databases. Alibaba Cloud is not only the cloud computing company with the largest market share, we have the most abundant cloud products and the most extensive product ecosystem partners in the industry. As customer needs become more and more multifaceted, we need to work with partners to build more products and solutions that meet customer specific needs. Through the co-construction and sharing of Alibaba Cloud and partners, it can fully meet the market and create greater value for customers.
In addition, on the basis of basic capabilities, Alibaba Cloud will actively absorb everyone's ideas and suggestions, and make joint construction with a more open attitude.

mutually reinforcing future trends

After listening to the sharing of cloud native accelerator companies in the past two days, the biggest impression is that there will be many cooperation opportunities between accelerator partners and Alibaba technology sector in the future. Some time ago, there was an IoT cooperative customer who is an entrepreneur in the agricultural field. New agricultural technology requires new farmers to use and operate. As a connector, Ali can link to relevant vocational education institutions to help this emerging enterprise achieve this. conception. In the digital transformation and upgrading of cloud computing, the society needs to cultivate more digital talents, and the integration of cloud nails is just in time. DingTalk Education has now covered almost all schools in China, and Alibaba Cloud is being integrated into various industries. The combination of these two tentacles can bring very positive effects to the development of China's cloud computing industry and talent building.

thoughts on the industry

Ali is an enterprise that is very open and willing to be an ecosystem. At present, digital transformation is entering various fields, whether it is collaborative office, operation and maintenance management based on cloud computing, or industrial digitization in all walks of life, the entire market space is very large. We have also seen a lot of excellent companies emerging in the cloud native accelerator. Next, we will carry out more in-depth cooperation to allow customers to more fully understand the value of cloud native. It takes time from recognition to specific implementation and operation. Yes, this process is slow in the early stage of the climb, but it will get faster and faster as time goes on. In the future of digital intelligence, Alibaba Cloud will also work with various SaaS and PaaS companies to jointly prosper the entire market. The list of member companies of Alibaba Cloud's first cloud native accelerator is as follows:

(Enterprises are sorted in order of roadshow)