"We will soon no longer have to step into companies or factories, and spend all our time at home." Follow [RongCloud] to learn more about the collaborative office platform.
"More and more work can be done anywhere, with the right communications equipment, even in the living room of our own homes."
——The god-level prophecy of Alvin Toffler, a famous American futurist, in his masterpiece "The Third Wave" has all come into reality 42 years later.
Three years ago, the sudden new crown epidemic completely overturned the traditional office model of enterprises, and pushed digital collaborative office to the commanding heights of the market. With the continuous recurrence of the new crown epidemic around the world, working from home has become the mainstream under the new situation.
With the vigorous development of a new generation of information technologies such as 5G, cloud computing, the Internet of Things, artificial intelligence, and big data, human communication methods have also undergone earth-shaking changes.
From "roaring near, walking far away", to "with one machine in hand, I have the world", from letter mail to instant messaging, from the once "cherishing words like gold" to the current "Internet of Everything". Time and space are "traversing" in the development, and the distance is "shrinking" in the change.
The changes of communication tools and the development of communication methods have profoundly changed people's life and work. Recently, on World Telecommunications Day, Zhao Yifang, Vice President of Rongyun and General Manager of Government and Enterprise Division, joined hands with Zhang Yi, Vice President of Zhiyuan Internet Trainee and General Manager of Marketing Strategic Cooperation Department, to bring you an "Instant Messaging, Everything The live broadcast of "All News" brought everyone to experience the infinite magic of "Instant Messaging" in human life and work.
(Respond to [Instant Message] in the background, and get the link to watch the live broadcast.)
What stage of development is the domestic collaborative office market currently in?
Zhao Yifang: At least in China, I think the toB market will be a beat later than the toC market, and that's what instant messaging is.
A few years ago I remember being in meetings, more of a conference call, or giving me a 400 number and I dialed in. I feel that in recent years, this situation is basically rare. Most of them are WeChat or their own integrated office software. This is a big change. The root cause is still mobile communication.
It is mobile communication that makes the office move from indoors to outdoors. Of course, the epidemic has also prompted many companies to make digital changes, thereby pushing back the development of the instant messaging industry. And the future of instant messaging is sure to be very good, and I am even glad that as an IT person, I happen to be in the field of instant messaging, because it is in a period of rapid development.
Because of the rapid development of instant messaging, many companies have proposed new scenarios and demands, which has also prompted the instant messaging industry to revolutionize itself and iterate continuously.
For example, in cooperation with government units or large enterprises, contracts need to be approved level by level. If problems are found at the last level, the entire approval process will be invalid, and the process needs to be repeated. Instant messaging software can solve this problem. It supports any leader to have a direct dialogue with the applicant, and solve any problems in a timely manner, basically without duplication of processes.
For example, based on the need for viewing or reviewing historical documents, instant messaging software implements the function of archiving for future reference; based on the needs of new members to understand the project history records, the instant messaging software realizes the function of supporting historical messages to be synchronized to new members. and many more.
Zhang Yi: The current co-working market in China is trending very well. The most important thing is that it meets the market demand for digitalization and informatization in today's era. The new problems encountered in the process of digitization are also driving the continuous progress of the instant messaging industry.
The problem facing the information age is how to "paperless office"; the digital age needs to solve the problems of "how to connect between systems and how to perform multi-dimensional analysis and recording of data"; and in the age of intelligence, the goal that needs to be achieved is " Data-driven decision-making". With each step forward in the digitalization process, the collaborative office field will continue to iterate and strengthen accordingly.
For example, the need for cheap and timely communication in office scenarios led to the birth of an early collaborative office system (generally referred to as OA), which solved the three problems of approval, public information and document management.
In cross-departmental collaboration scenarios, instant messaging software supports automatic group formation, which can ensure the rapid symmetry of personnel and messages, avoid pulling people one by one like WeChat grouping, and even avoid the delay in forming a work group because there is no contact information for the other party. , which greatly improves the efficiency of communication and collaboration.
How can instant messaging products meet the extremely high security needs of the government and enterprise industries?
Zhao Yifang: As a communication cloud PaaS service provider, Rongyun is more about providing the underlying communication technology guarantee for its partners, and the security issue is precisely what Rongyun attaches great importance to. In order to meet the high security requirements of instant messaging, Rongyun mainly focuses on the following aspects.
For example, the link layer has increased security protection and is encrypted by the national secret algorithm. With the improvement of customer security requirements and standards, the encryption level of Rongyun is also constantly improving.
In the application layer, it can be burned after reading, and the message cannot be copied, forwarded, or stored. After the reading time expires, neither the sender nor the receiver will keep the message record, which protects private information from being leaked and makes the information more secure.
Prevent users from taking screenshots by disabling access to mobile phone photo albums. In addition, adding watermarks can make the external information traceable. For example, when users see the watermarks of external images with their own names, they will naturally know that they are the source of the leak, which can act as a deterrent to a certain extent.
In addition, Rongyun supports privatization deployment. This is very important for government and enterprise customers. Just like the most expensive things must be placed in a safe, customers can be most assured only when they are deployed locally.
For government and enterprise customers, in addition to document security, the security of leadership's personal information is also very important. In response to this demand, Rongyun can set the senior leaders in the organization to open the executive mode to avoid the senior leaders being misunderstood by employees. When the executive mode is turned on, the mobile phone number is hidden from all employees, and ordinary employees cannot send PIN messages or make toll-free calls to it. Executives are not affected.
Zhang Yi: As a partner, we understand that Rongyun can not only ensure the security of instant messaging in the above-mentioned aspects, but also ensure that internal files are not leaked from a technical perspective by prohibiting third-party applications from calling the instant messaging system. At the beginning, Zhiyuan Internet chose Rongyun as its strategic partner, precisely because Rongyun products met the needs of Zhiyuan Internet's project selection in four aspects : security, stability, scalability, and cutting-edge .
How to meet the needs of instant messaging in different industry scenarios?
Zhang Yi: The "seven unifications" can be used to solve this problem. The capabilities of the "seven unifications" are:
One is the unified portal. Through organizational authority and user management, a unified identity authentication and entry is established to effectively define its business relationship. Otherwise, the entrance is scattered in various places, which is too painful for users.
The second is unified organization. No matter how many professional systems the enterprise has launched, how the organizational structure changes, and how the application permissions involved change, they are all synchronized in the same organization. Provide a unified workflow, so that the company's operations are smooth and rules are transparent.
The third is unified information. It is to provide unified integrated information, effectively integrate the "islands" of information all over the ground, and effectively open up the "stalactites" covered in the sky.
Fourth, unified business customization. According to the customer's business logic, through the powerful underlying communication capabilities, build lightweight applications. If the customer's business logic changes, the application can iterate at any time, continue to innovate and improve.
Fifth, unified data. Through unified management and intelligent analysis of effective data, it can be well displayed and controlled. For example, in our company's marketing management platform, the business progress including contracts, income, and research and development progress are all on it, forming a unified Kanban board to drive decision-making through data.
These five unifications of our seven unifications are all involved in the cooperation with Rongyun.
The sixth is unified process management, forming a whole-business process management, and realizing the coordination of hundreds of enterprises and thousands of people.
Seventh, based on these supports, unified connection and integration.
Zhao Yifang: For unified portal and unified communications, let me add. For example, we help customers build a communication center, and everyone communicates in Chinese, otherwise the language barrier will lead to low communication efficiency. The essence of unified communication is to solve this problem. A set of communication protocols should be used for internal and external communication, otherwise the conversion process will lead to information distortion, or the loss of information cannot be restored and traced.
I would also add a point about unified information. For example, if I tell my subordinates, tell a and b about this matter, the subordinates may not find b, so they only tell a. From the point of view of the system, people are unreliable, and the system is the most reliable. People make mistakes but the system does not. Based on Rongyun's powerful underlying Internet communication capabilities, the system allows each message to run through each customer's business scenarios to ensure message unification.
The Chinese enterprise market is very different from that of foreign countries. The biggest difference is the issue of customization. Foreign enterprises have a relatively high level of development and relatively stable business forms, so regardless of their size, they are accustomed to using standardized software. China rarely sees large enterprises that completely use a unified standard instant messaging system. For Chinese customers, meeting customization is the first step. custom" or even "N times custom". This is actually the core competitiveness of the IT industry in the toB market.
At the level of meeting the needs of special scenarios, the underlying communication capabilities of Rongyun can be fully satisfied. In addition, for the instant messaging system that is required to penetrate into the weak network environment such as the township level, Rongyun can ensure the success rate of message transmission under the condition of weak network, and improve the frame rate, bit rate, packet loss compensation and other technical means by dynamically adjusting The system's ability to resist weak network, audio weak network resists packet loss by 80%, video weak network resists packet loss by 60%, ensuring call quality; at the same time, it ensures that messages are not lost, heavy, or chaotic; it can also be achieved even when there is no network for a short time. Automatic reconnection to ensure the stability and continuity of the customer's business platform.
How do instant messaging products solve the problem of information asymmetry in the process of information transmission?
Zhao Yifang: Let me give you a story from my own personal experience.
When I was a child, my classmates heard in biology class that the feather at the back of the pigeon is balanced. If the feather is plucked, the pigeon will not be able to find the balance. At that time, he really caught a pigeon, plucked its feathers, and the pigeon really couldn't fly. This is the story when I first heard it.
Then, after about a week or so, the story became like this: It said that the classmate caught a pigeon, cut its head off, gave it a heart shot, and the pigeon flew away.
This is actually a typical distortion in the information transmission process. In a way, that's how many rumors come about.
So how does the instant messaging system solve this problem?
For example, in Rongyun, no packet loss and traceability are important functions that can ensure the authenticity of messages. To ensure that the message is completely true, it is also necessary to ensure the consistency of the message. Rongyun can ensure that the order of messages is completely consistent.
For example, in the banking business scenario, the user first withdraws 50 yuan and then deposits 100 yuan, and first deposits 100 yuan and then withdraws 50 yuan, which are completely different business logics. If this sequence is wrong, the back-end database Misplacement leads to different account amounts, which may cause business losses to the bank. The same is true for instant messaging.
Every year today, we focus on the communications industry and carefully examine the social responsibility and industry mission we should undertake.
Since the founding of New China more than 70 years ago, the development of the communications industry has always followed the global pace. From old-fashioned hand-cranked telephones to omnipotent smart phones, from wireless telegraphy to Internet broadband, from dial-up Internet access to gigabit fiber optics... With the continuous development of the country, the professional level and service capabilities of China's communications industry have continued to improve, and have Have a certain degree of international competitiveness. The continuous innovation of the communications industry has become one of the driving forces for the optimization and upgrading of the industry and the overall jump in productivity.
In the future, with the continuous and in-depth development of technologies such as 5G, the Internet, cloud computing, and AI, human communication methods will continue to explore new boundaries that have not been touched, and the lifeblood of communication has begun to extend to every corner of the world. The era of the Internet of Everything has come, and information communication has evolved from a communication tool to a production tool, and will become an indispensable digital "new infrastructure" for human survival.
As a member of the communication industry, Rongyun will continue to uphold its original intention and mission, adhere to independent innovation and self-revolution, continuously strengthen the research and development of communication cloud technology, and join hands with more partners to create a communication ecosystem in the digital age, with continuous iterative products and Continuously optimized solutions pave the information "highway", bridge the digital divide, and help build a digital world that benefits all mankind.
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