Rongyun x Zervo: Creating a "Themed Fantasy World" for European and American Generation Z to Socialize

OK Boomer! Follow [Rongyun Global Internet Communication Cloud] to learn more "Okay, old man!" In the world of European and American Generation Z, this slang can be said to anyone over the age of 22 who disagrees.

From Facebook\Twitter to Instagram\Snapchat, social networking platforms are always afraid of losing young people and becoming the favorite of their parents. But perhaps because of commercialization, mainstream social products are becoming more and more complex and similar.
In recent years, with the rise of social applications such as PAGO\Honk\Discord that focus on young people, a new wave of SNS has begun to appear.

Young people always need different social platforms. Among them, Zervo, which was launched at the end of 2020, is committed to providing a social platform for the Z generation in Europe and the United States to freely customize a personalized world, creating and writing their own legends based on avatars, based on characters Interests such as acting, animation, horror literature, etc. build social relationships, and gradually grow into a free spiritual habitat and fantasy culture divergence for the Z generation.
With the growth of the number of users, Zervo has become a social base for young people with a daily message volume of over one million. The surge in the amount of information may not only make the platform prosperous, but also bring users the trouble of information overload.

After all, everyone is afraid of missing out on important information, but they don't have the energy to worry about everything.

Recently, a new version of Zervo has been launched. Based on the Rongyun super group , it builds a real-time community that can load unlimited users, supports sub-channels and various forms of smooth communication, and allows users to better create their own themed fantasy worlds based on their interests.

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Unique creative graphics community

The powerful connectivity of the Internet has smoothed out geographic distance and placed the Gen Z group in a wave of global cultural collisions. According to Oxford Economics, Gen Z has three characteristics:

👀 Keen: Good at absorbing information and responding in time.

💭Creative: Have ideas and dare to express, especially in digital content.

👓Curiosity: Strong curiosity, willing to explore the world, easy to accept multiculturalism.

As a generation interested in exploring the world and trying new things, Gen Z has more cultural values than other groups. Subcultures such as Hanfu and Japanese comics have a large number of fans among young people around the world. Azuki, the popular NFT project at the beginning of this year, is widely welcomed by the market because of its popularity.

(Rimanfeng NFT project Azuki)

Zervo has also attracted a large number of European and American Japanese comic fans to join, and its App has a very Japanese atmosphere from the name to the interface style and gameplay design.

(Zervo full of Japanese atmosphere)

After the user registration is completed, they can choose an avatar as the main image, and then create a character for themselves and give Ta a unique personality. Here, you can be any person/animal/plant, and can be customized as a wizard, writer, warrior, etc. Then, start exploring and gradually build your own new world.

Choose an avatar

Explore the unknown world

Create your own character

Encountering others in an unknown world

Graphical community is another feature that differentiates Zervo from other social platforms. Instagram is popular for the beauty of photo editing, and Facebook emphasizes the timeliness of pictures in the Stories app.
And Zervo's graphical community atmosphere relies more on the creator's design. The platform provides users with tools to express their creativity and supports them to form unique expressions through simple combinations of text, templates and pictures.

creative stickers

Creative brief

Private messages after matching and group chats after joining a team are the main social methods for Zervo users. Of course, users can also play in several surprise worlds opened on the platform, meet strangers, and make friends at random.

Based on Rongyun IM instant messaging and communication network covering 233 countries and regions around the world, Zervo can provide global users with a stable communication experience, pictures, texts, videos and other types of messages are not lost, not heavy, not out of order, 100 % arrive.

meet friends anytime

Topic group chat

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Multicultural themed fantasy world

Zervo hopes that each user can release their unique ideal self. This is composed of "original image + customized character design + world of interest". After users create an image, they can join or initiate role-playing, animation, games, fantasy culture, school life, and other personalized worlds.

(meet another self)

Each world has a complete world view and guidelines, in which users can show their unique characters, write their own legends, or travel through different worlds to build multiple virtual identities.
There may be thousands of users in each world. When everyone chats online at the same time, there will be a problem of information overload. The user's requirement for group information is, don't bother me if you don't care and don't miss the topic of interest.

On top of the sub-channel capability of Rongyun Super Group, different worlds in Zervo can open channels according to different themes.

(Themed channel in the world of Roleplay)

For example, in a role-playing world, transactional groups such as orientation, tutorials, rules, and notifications need to be built, as well as a Roleplay group for precipitating characters. In such a group, the user's speech and actions must be consistent with their own roles. The positioning is consistent. In this way, discussions in the real world and behavior under virtual characters do not interfere with each other, and fantasy themed worlds are slowly built up.
It's this complete sense of achievement in crafting an ideal image that makes role-playing the most popular world genre on Zervo.

As an important part of Gen Z culture, "games" have become the "social currency" for Gen Z groups to carry out interpersonal communication.
The number of Gen Z players in 16 markets around the world increased by 29% in the second quarter of 2021, according to a sample survey by GWI, a global web index site. In addition to entertainment and leisure purposes, Gen Z groups pay more attention to the social attributes of games. They want to play games with friends they know and make more new friends.

Correspondingly, they also crave gamified experiences in social interaction.
On Zervo, role-playing is undoubtedly an excellent fulcrum to increase user social interest. When you change to different character avatars, it means that you have to act and speak according to the personality characteristics set by him.

For example, a girl with a kitten soul positions herself as Catgirl, and when she is in the character scene, she will change to her original avatar, and every time she speaks, it ends with "nyaa~~".
The role-playing setting makes Zervo social and fun.
Building a multi-themed fantasy world for users based on the Rongyun Super Group is just the first step for Zervo to connect with Generation Z. After the community has gathered enough creative designs and themed worlds, the use of image design, original characters, character stories, etc. The circulating value will be further released.
There are no permanent winners in the world of SNS, and new waves are surging. Those services that have the same vision as Generation Z and can connect with them are undoubtedly at the forefront of the tide. oooo~~