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In the 1980s, Amazon founder Jeff Bezos studied physics at Princeton University.

Bezos had an epiphany after hours trying to solve a math problem without success: "In that moment, I realized I'd never be a great theoretical physicist. In most professions, 90 percent But in the field of theoretical physics, you have to be among the top 50 people in the world before you can contribute to this field.” So, Bezos gave up his major in theoretical physics and devoted himself to the Internet industry. Become the richest man in the world.

ONES product manager Chen Jiaji made the same choice as the top billionaire Bezos: to give up the theoretical physics major he had studied and immerse himself in the Internet technology industry.

The following is Chen Jiaji's self-report of his "Epiphany".

I am the kind of person who has been curious about the world since I was a child, and naturally fell in love with physics when I was studying. Participated in the National Physics Competition in high school and was admitted to Renmin University of China, majoring in theoretical physics.

The academic world is a very complicated place. 100 graduate students may only persist until they graduate with a doctorate. If it goes well, it will take ten years for a lecturer to become a professor. Congrats, you've got your hands dirty with physics -- but you're still a thousand miles away from "leaving something."

At that time, the Internet was at the stage of entrepreneurship and turbulence. At that time, there was a slogan: "Why join the navy, if you can be a pirate?". So physics became a hobby. Like many young people, I was attracted by the innovation and vitality of the Internet and joined this industry.

The reason why I am a product manager is also related to my curiosity. A game, an app, a movie, I will study it as a subject. For example, the numerical design of "killing mobs" in the game, "Dragon Quest" will make you almost "damage", you can't kill mobs at once; "Blood Depression" will make mobs almost "damaged" ", didn't kill you at once. The complete opposite design is because the producer wants to express something different. In "Dragon Quest", you can upgrade by brushing monsters, and you can change from killing mobs twice to killing mobs once, "hard work will pay off"; in "Curse of Blood", you can avoid all the mobs' moves, "It's not the numbers that get stronger, it's the players themselves." The same two fields (health value and attack power) can have diametrically opposite effects because of different values, and participate in the producer's narrative expression.

Chekhov said, "If there is a gun in the first act, it must go off in the third," and the same goes for product design. For example, in iOS 9, I found in the beta version that switching apps has become a card stacking effect, rather than the previous multi-card tiling. The user operation path has changed from "double-click the home button to select the application you want to switch" to "double-click the home button, swipe to view recent applications, and confirm to switch to the target application", which is undoubtedly an inefficient design. However, with the 3D touch function of the 6s, the operation path has become "re-press and swipe at the edge of the screen to view recent applications, and let go to confirm the switch to the target application". Ideally, you only need to press and swipe once, but it becomes more efficient. Watching others or doing your own design is like participating in a puzzle game, and it's great that someone will give you money during the game.

Compared with the C-side product managers, B-side product managers will require more logic and patience. B-end products need to think about how to form a closed loop for the whole set of solutions, and cannot solve single-point problems easily. At the same time, understanding the market and customer groups is a long process, and every customer visit is very valuable.

ONES was chosen because of its working atmosphere. During the interview, I secretly observed that there was no dress code for my colleagues, and the designer wore an Overwatch jacket; the large-bay office was not a silent cubicle. If there was a problem, everyone would directly ask someone to communicate with them. This is the place to do things.

ONES also has a lot of "Silicon Valley habits". For example, "Eating your own dog food", we make R&D management tools, and we are the number one user of our own products. In 2019, we began to require all colleagues in the company to pass product assessments before taking up their posts. If we don't even know what our company is doing and what problems we solve for our customers, it's hard for us to believe that he can do his job well.

ONES also has a less serious side. Considering that our company has a very high number of cats per capita, I found a vertical field that everyone cares about through a unique gripper, and established the "All Things Discovery Channel" to attract cats. The carrier is open. Later, with the entry of Si Mao Xiaolan, we established a combination of online cat sucking and offline cat licking. Through the combination of dots and lines, we found the refined tipping point of "empowering colleagues".

As I said earlier, the B-end product manager needs "100 million points" of patience, and a large part of my patience is due to my cat "Char Siu". Originally, I thought I would raise a cow cat, but when I read the cat adoption information, I brought back a raccoon cat.

Momentary impulses have brought a lifetime of pain to the various devices of sofa curtains at home. It tickles my teeth when I was young and bit all my charging cables. But how can this be done? Char Siu is just a cat, it doesn't understand human language, and it can't be asked to do things it can't do. So I bought some teeth grinding toys, and replaced the charging cables with nylon, which is resistant to bite.

Maybe that's how patience is built up slowly. You can empathize with a cat and understand each other. What is difficult for colleagues and customers to communicate with?


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