Rongyun x Lucky Knowledge: Exclusive social space for post-00s (including lucky draw)

(click to register)

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Interactive reward

Interactive prizes:
Coca-Cola Galaxy Walk Internet Celebrity Diet Soda* 12 cans


Follow + forward, participate in the lottery:

①Follow the official account of [Rongyun Global Internet Communication Cloud] , reply to the lottery to get the lottery applet ②Forward the headline article to the circle of friends without setting up groups

※ Lucky students will be randomly drawn by the lottery assistant, remember to complete the above two actions for verification when redeeming the prize~
※ The final interpretation right of this event belongs to Rongyun.

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End of the world this shi.

This is the subtitle of the post-00s social software Xingzhi in the app store. It cleverly uses the pinyin shi to make a pun for the company of Tianya and this "time", as well as the pull-shit widget that has a large number of users' cute points on the software.
As a social app exclusively for the post-00s generation, the post-00s post-00s have a strong atmosphere of slang and stalking. Starting from the scenes of finding someone to chat, make an appointment for a game, and make an appointment to learn, a series of social gameplay that will be expanded into a game is designed. , is committed to creating a relaxed and interesting online world together with post-00 users.

On the social track, each generation of young people will write new stories and create new excitement. A new population is a new business, and the over 300 million Gen Z group is the foundation of this story. Why are we always looking forward to a new generation of young people and new business stories? Because they are brave to experiment and dare to innovate.

Since its launch in 2020, Xingshi has also shown the courage and determination to continuously innovate and try its products. Based on the continuous accumulation of user understanding and cognitive upgrade, Xingshi's several major version iterations are breaking themselves, looking for a new fulcrum to support the product positioning of "an open social platform for post-00s" . With the support of Rongyun IM's stable and reliable instant messaging and super expansion capabilities , Xingshi's product practice that perfectly integrates post-00s stem culture and social needs has come a long way.

In the latest iteration of the version, Xingshi has launched two new functions that directly hit the user's cool point - shouting on the screen and contracting Xingshi.

In the former, users can put their own text or audio on the homepage of users on the entire platform, that is, "Paper Screen"; in the latter, users contract to delineate the user's fortune and open the screen, and display their own content as soon as the user enters the app. HD big picture. These two features are very attractive to users because they provide excessive interaction and social assets. And they are also very consistent with the overall style of Xingzhi App - "stalking".

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Memes, a special ingredient for post-00s socializing

From the gameplay to the icon, UI and even the name of the customer service "Intern Xiao Wang", Xing Shi is full of stalking elements, creating a full stalking atmosphere.

Terriers, also known as memes and memes, are considered to be a cultural transmission unit that travels with genes. They spread through people's copying and imitation, and even become a cultural imprint shared by specific groups.

A meme is the result of a co-creation of one participant, such as the familiar emoji Pepe the frog. People dressed Pepe in various clothes, turned into various occupations, matched various expressions, and expressed various emotions. Repeated subjects + random variables complete the popularity of a meme. For example: classic meme, emoticon bag Pepe the frog

For Gen Z, memes are the new syntax for their communication .

And this is also the unique atmosphere of Xingzhi. The app is full of meme elements, and young users "understand themselves". Entering Xingshi, with copywriting and UI, a "qualified post-00" can immediately know how to play different modules. Simple and universal enough, Xingshi quickly opened up the situation in the post-00s. In the second year after Xingshi went online, it ranked 3rd on the Xiaomi Billboard and 7th on the App Store Social List.

According to the data provided by Xingshi, the App currently has nearly 3 million registered users. In the #00 post-social platform #Spontaneous Amway of the grass planting platform, Xing Shi is also a frequent visitor to the top three. It can be said that fortunate knowledge has become an expansion paradise for the post-00s.

(Fortunate knowledge quickly opened up the situation in the post-00s)

"Expanding" means "expanding the friend list", which bears the strong demand for making friends after 00. As the core function of Xingzhi, the extension is set as one of the three main menus to quickly match people who may be interested.

Xingzhi App Home

Expansion gameplay

No fishing?

More interesting is the ban on fishing? This design originated from the web terrier "Love is Fished", and has carried out an interesting gamification of matching between users. Users can "cast a wide net, catch more fish, and follow the best". Of course, casting a wide net is not without rules, but based on hobby tags and focusing on interest matching.

This function based on Rongyun's IM message group sending capability allows the new users who are lucky to have a retention rate of 66% in the next day and 20% in the 30th day, creating the top data in the social industry. And there are many similar ideas in this popular post-00 social product.

The small component function of "Tianya Share This Shi" has made great contributions to helping Luckily learn to attract users at a low cost in the early days, and to spontaneously open up the situation.

The end of the world is this shi

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IM chat

The gameplay design of throwing poop matching strengthens the game attributes, and also brings a bit of spoof interest. This sand sculpture matching originated from the net terrier's "free time to play together" has attracted many young people. Then, you can chat happily based on Rongyun IM instant messaging. These functions have received good feedback from the user community. The screen-busting shouting module even shouted out the stalks on the site. Users chased the plot and even wrote texts and dubbing spontaneously, and they had a lot of fun.

And they are all developed based on the safe, reliable, robust and stable Rongyun IM instant messaging.

Xingshi adopts Rongyun IM instant messaging service, which is simple and convenient to access, and quickly integrates the capabilities of single group chat, chat room, system notification, etc. Among them, what Xingshi values most is the strong scalability of Rongyun IM. Provide rich and highly open interface design, Xingshi can customize the adjustable interface frequency limit according to the needs, which provides strong support for Xingshi to complete the design of these products close to the post-00s.

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Reality, the essential background of post-00s social interaction

Baping shouting, Haiwang fishing, this group of young people seem to be born with themselves, and feel that everything is no big deal. But at the same time, they are sensitive and self-contained, good at and willing to laugh at themselves.

In April of this year, a few lucky friends who had a good time planned a "Fortune to Know the First Singer Contest", which was very impressive and received official support. Most of the host users are students, who are in the world and start competitions in their spare time.

(Fortunately to know the first song king competition host friends group)

As a spontaneous activity of users, this game has aroused a lot of repercussions. At the same time, nearly 200 people swiped the screen to speak, and there were more quiet onlookers. Of course, the public screen group chat based on the Rongyun chat room has a tried-and-tested massive concurrent architecture, and this magnitude is a "small scene" to steadily complete the mission.

This event brought them a lot of sense of accomplishment, but they still called this event of a decent scale "a small job done", and they held back their self-deprecating energy. They may face different environments and pressures in real life, but they have found a group of friends who have similar interests and can play together, and open themselves up in a relaxed and fun social atmosphere, gradually becoming a social interdependent relationship.

This is also the common situation of Generation Z. The "social fear" in real life is like a duck to water in the online world.

QuestMobile data shows that the depth and breadth of Internet applications used by Gen Z users is higher than the average of the entire network. An average of 30.2 applications are used (25 on average in the entire network), of which social applications are the most popular .

(The "always-on" Gen Z)

They dispel the loneliness of adolescence online, and become their true selves in Xingzhi. Under the appearance of giggling, they will also sincerely share their real life here, as well as their dreams that are rarely mentioned in real life.

(Fortunately I know the ideal wall)

And these are based on the sense of security provided by the app. Through playing stalks, slang, and group chats, these 00s who live in different schools and have different lives have found their own people who can deliver their true self. Every day, they find friends and friends who resonate on the same frequency in their lucky knowledge, chat about their passion and dreams in chat groups, and even find some meaning by "doing the job". This constitutes the unique temperament of Xingzhi, and perhaps it is the meaning of Xingzhi's existence, a private place that is brave to be oneself without worrying about being out of tune with the surrounding.

The social market is never deserted, and there are always people who fall into the sand, but there is never a shortage of fresh stories that bring out the old and bring forth new ones. It seems that nothing lasts forever, but no matter how the arrival path is chosen, no matter the age of the focused user, people’s demands for social interaction always revolve around seeking companionship. Interest sharing, emotional talk, expectation resonance and respect make the social interaction of post-00s richer and more diverse, and they always need a place to speak freely and express their true self. Rongyun, together with Xingzhi, is moving in this direction.