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According to the "2021 Mobile Application Globalization Guide" report released by Google, at a time when the mobile Internet is highly penetrated, the wide-ranging needs of global users have brought huge historical opportunities to the new generation of Chinese entrepreneurs. In the past ten years, relying on the advantages of technology and talents, Chinese enterprises have achieved great development in the process of globalization.

According to a report published by App Annie (data.ai), Chinese developers have nearly doubled their share of the global app download market over the past 10 years. According to a statistical report released by Statista, in 2021, the number of global application downloads will exceed 230 billion . From 2015 to 2022, the revenue of China's mobile game overseas market will increase year by year, and it will reach 79.84 billion yuan in 2022.

Faced with such a broad market prospect, it has become the choice of many developers to seek their own potential customer groups in overseas markets. Google has launched the Google App Going to the Sea plan for small and medium-sized mobile game and application companies in China. The content of each issue is developed around , growth, and profit to bring developers a full share of dry goods. The fifth phase of the "Apps to the Sea Compass" held this year, which lasts for two months and is a monthly stage, is held online through live broadcast. Registration is now open . Channel :

△ You can click here , or scan the QR code above to sign up

expected harvest

Not all of this event is technical content sharing , but for developers, mastering and understanding the overseas operation skills and practices of applications can help you better understand the entire life cycle of application development and expand product-related skill points. At the same time, it can help to expand the horizon and comprehensively understand the application/game operation in the global market.

Or you can forward the invitation to this event to colleagues in the company/team who are responsible for market operations and optimized delivery . This event is very helpful for companies/teams that already have applications in overseas markets or plan to expand their business in overseas markets in the future.

Event schedule

There are less than two weeks left before the application deadline (June 5th) for this issue of the application of the compass to the sea. Interested developers please hurry up and register. This event lasts for two months, and each month is a stage, namely the introductory week and the advanced week. The live broadcast time is from 14:00 to 16:30 every day. The details are as follows:

The theme of the introductory week (June 14-June 16) is: From zero to one, Google helps start a new journey of value discovery. The three-day, two-and-a-half-hour live broadcast activities will be:

  • Day 1 Development Day
    Google Play team and Google Play policy team share product feature updates, latest trends;
  • Day 2 Growth Day
    The Google Ads team will take you to analyze the trend forecast, understand pre-registration, account settings, market analysis tools, etc.;
  • Day 3 Profitable Day
    The Google AdMob team will work with you to explore new opportunities in the market, learn about new tracks, new products, and new policies.

The theme of the Advanced Week (July 12-July 13) is: Google will take you to explore the "mysteries" of apps and games going overseas. The content of the two-day live broadcast events will be:

  • Day 1 Game Day <br>Google will work with game developers to find a way out in the fierce competition;
  • Day 2 Application Day <br>Discuss with developers of overseas applications about common purchases, customer acquisition, and monetization in the process of going overseas.

special benefits

Developers who successfully register and participate in the event will have the opportunity to receive:

  • 2022 Play Store Recommended Application Opportunities
  • Google Ads support program, Google helps creative creation and delivery
  • Game and App Segment Track Trends Custom Reports
  • The first 500 people who successfully sign up and participate in the event will receive beautiful gifts prepared by Google

Registration details

  1. Registration is made by individuals, with a maximum of two participants per company
  2. This event is by invitation only, we will send a confirmation letter to the final selected participants after reviewing your registration information
  3. Application Deadline: June 5, 2022

Full Event Poster


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