法国因“过度”弹出窗口让用户拒绝追踪而对苹果处以 1.5 亿欧元罚款

发布于 4 月 1 日

Main points: France's competition regulator fined Apple €150 million for overboard implementation of pop-up messages in iPhone's App Tracking Transparency (ATT) framework. The system makes use of third-party applications complex and harms small companies relying on advertising revenue. User consent via ATA authorizes app to collect data for targeted advertising. French investigation was triggered by advertising industry associations. The intent of ATT is not privacy problem but its implementation is abusive. Third-party publishers need to use their own consent collection solution. There is an "asymmetry" in consent requirements. The fine won't dent Apple's revenue much and Apple will have to make changes. The compliance process may take time as Apple is waiting for rulings in other countries. Apple said the ATT prompt is consistent and has received support.
Key information:
- The fine is €150 million for iPhone maker Apple.
- ATT framework makes third-party app use complex and hurts small companies.
- User consent via ATA authorizes app to collect data for targeted ads.
- There is an "asymmetry" in consent requirements for Apple and other publishers.
- The fine won't significantly affect Apple's revenue.
- Apple will have to make changes and the compliance process will take time.
Important details:
- The press release is from the Autorité de la concurrence.
- A typical ATT pop-up asks users about app tracking.
- France's focus is on how ATT affects smaller companies.
- Apple said the ATT prompt is consistent for all developers.

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