• 2007: Apple launched iPhone and unveiled Mac OS X Leopard with 300 new features.
• 2009: Released Snow Leopard, focused on understated improvement and size reduction by removing outdated accretions, was one of the most solid software releases.
• Nowadays: Apple includes system upgrades in computer cost, but has been less inclined to do "Snow" releases.
• Latest releases: MacOS Sequoia and iOS/iPadOS 18 need a reset as they have many issues like Messages not allowing reliable text cut/copy, slow and bloated Messages, Mail and other tools having connection problems, UI bugs on mobile platforms, and bad design decisions in System Settings and iOS/PadOS Photos app.
• Steve Jobs' philosophy: Innovation is saying no to 1000 things, exemplified Apple's best and worst.
• Apple's struggles: Behind in AI arms race with Siri's most exciting features delayed, Siri divided into two systems, and company may be ignoring infrastructure rot while trying to add catchup features.
• Apple's resources: Has enormous resources but not used wisely in recent years, squandering lead on Vision Pro while AI raced into mainstream.
• Call to action: Spring cleaning of operating systems by core team while AI team finds footing would make Apple's products shine. Full disclosure: Tim owns some Apple and Microsoft stock.