• Public Brand: Helps software engineers in job transitions and creates opportunities. It's what people outside of one's job know about them and is useful when looking to switch jobs or careers. Helps build better connections that can lead to opportunities.
• Internal Brand: Builds credibility within one's company. Helps improve connections with peers and credibility.
• Example: An SRE noticed an application constantly failing and running out of memory. He contacted the responsible team but the problem persisted. After speaking to his manager and being advised to offer help, he guided the team over a video call. They identified potential causes and fixed the problem within a few hours. Their relationship improved and he learned the value of collaboration.
• How to Build Brand: Define goals like building credibility, becoming a go-to expert, career progression, getting noticed, or transitioning roles. Work on visible projects as if in the desired position. Be a good person by helping others and the company. Join leadership or planning discussions to understand company needs.
• InfoQ Article: Growing personal brand can improve credibility, impact, and lead to better opportunities. As a staff plus engineer, helping others solve problems creates value for the company. Find what one is passionate about, learn more, get better, and share to build personal brand over time.