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Announcement: Microsoft announced that Zunes are no longer corporeal beings. Zune hardware is being discontinued after five years of competing with Apple's iPod, but the brand name will live on as the name of Microsoft's media services. (H2)
- Launch and Early Reviews: Launched in 2006, it was called "quite a compelling product" by Nate Anderson but showed "a strange schizophrenia of spirit" and basic functionality issues. Later versions improved but never achieved a complete package. (H3)
- Future Plans: The Zune branding is pushed to the Zune Marketplace and permeates XBox Live and Windows Phone. Windows Phone will be the center of Microsoft's mobile music and video strategy, and the company will no longer produce Zune players. (H2)
- Impact: Microsoft has lost the potential to extend the Windows Phone platform to devices without recurring costs or contracts like Apple's iPod touch. It could still extend to non-phones, but the Windows Phone branding will make it difficult. (H2)
- Existing Users: Current Zune owners can continue to interact with Zune services. Those who recently ordered a Zune player through the Zune Originals website will receive their shipment. (H2)
五年后，Zune 坎坷的历程走到了尽头
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