活动介绍

如今，数字生活已渗入几乎所有拜仁球迷的日常生活。无论在巴伐利亚、德国还是中国，大家通过智能手机、笔记本电脑或者平板电脑追踪着球队的动态，数字化新技术也因此和足球密不可分地联系在一起。数字世界飞速发展，逐渐进入甚至颠覆球场内外。创新不仅改变了球迷的习惯与期望，甚至还能在竞技领域为球队带来竞争优势。

发展从未停止，创新飞速进行。而谁最清楚自己对拜仁未来的发展期望呢？当然是球迷自己！因此，拜仁慕尼黑希望举办一届“黑客马拉松”，和球迷、学生以及专家们一起，通过技术创造全新的球迷体验与创新工程。

本次活动将于2018年1月19日至22日在慕尼黑举行。由于考虑到签证问题，中国籍球迷的报名时间截止到12月7日。

在此次黑客马拉松中，各团队不同领域的专家将就技术、商业或设计方面的挑战，共同产生创意、制作原型、开发创新软件、寻求解决方案。 美国NBA、NFL联赛以及许多企业都会定期组织类似黑客马拉松的活动。通过向外界敞开大门，企业得以吸纳许多全新、有价值的创意与成果。

拜仁慕尼黑希望携手其合作伙伴德国电信、阿迪达斯、奥迪、SAP、西门子以及DHL一起开启此项全新尝试。与此同时，慕尼黑工业大学创新中心将在组织方面提供专业协助。

2018年1月21日，拜仁将在德甲联赛中主场迎战云达不来梅，而安联球场也将在当天进行特别的陈设布置，迎接来自全世界的黑客们为球队与球迷同台竞技。

赛制介绍

参赛者将以3至4人为一组选择自己擅长的模块参赛。
可能选择的主题包括定制化的球迷体验、数据分析、虚拟现实（VR）、增强现实（AR）、全球球迷联动或是创新型服务等等。

1月22日，各参赛队伍将分组对评审团进行结果展示。
最终将有一支优胜队伍脱颖而出。优胜队伍将获得现场观看拜仁一场欧冠联赛的客场旅行大礼包。另外，拜仁也意在继续资助所有优秀的创意进入后期开发。

Kontakt: hackdays@fcbayern.com

HackDays

HackDays or “Hackathon” is an event where experts from different disciplines work together in teams on technical, business or design problems with the goal of developing innovative and creative software to build prototypes and generate new ideas.

Mission

Thinking of fan experiences and services in a new way. Testing and applying innovative and new technologies within and outside the stadium. Bringing the emotional connection of our club to life even more through technology and digital infrastructure. Learning from each other and creating new things together.
For the first time, FC Bayern Munich will host, together with its fans, partners, leading experts, start-ups and students from all over the world, the #FCBayernHackDays to learn together, face new challenges and to research new innovative possibilities.

Background

New technologies develop rapidly and become more and more important – on and off the field. Innovations change the behavior and demands of the fans and can also make the difference in the area of sports.

• Event

  • 19.-22. January 2018,4 days hacking,unique prices.

• Challenges

  • Personalized fan experiences, Data analysis, VR & AR, Global fan connection, Innovative services and much more…

• Setting

  • arena und live data access, prototyping in unique environment during a Bundesliga match. Cutting edge technology and makerspace, lightning talks, entertainment, fun.

THE HACKDAYS

Unique Hacker Space

Workspace in the Allianz Arena, Free drinks and food

Hardware Library

• Access to the latest gadgets (e.g. hololens, vive, arduino, joule, drones, sensors, smart football, jetson)
• Technology-library including all the hardware, electronics and gadgets you can imagine (bring us a deposit and you can borrow almost anything that is out there!)

The MakerSpace

Free access to the UnternehmerTUM MakerSpace during the FCBayernHackDays Laser cutter, 3D-printer, water-jet, soldering bolt or a Pick-n-Place? Everything is here. High-tech workshops for metal, wood and textiles.

Participants

The #FCBayernHackDays are a hands-on fusion of technology, design, science and soccer. We are looking for fans, entrepreneurs, creatives, tech evangelists, innovators, designers, hackers, makers & more. No matter if you are from Munich or from far away.

Location

We provide you with unique hacker floors in the Allianz Arena. Also at match day – FC Bayern München vs. Werder Bremen on Sunday (Jan. 21st) – we want to hack as much as possible.

Inspiration & collaboration

In an unique atmosphere with fans, hackers and experts from all over the world you can let your creativity flow. We take care of your inspiration with lightning talks from experts. But we will also have some surprises coming up for your entertainment.

Awards & Prizes

Participants will take part in the challenges in teams of 3-4 persons. The final pitches will take place on Monday (Jan 22th). We will award challenge winners and also an overall #FCBayernHackDays winner. The main price will for the winning team will be a away game trip in Europe with the team of FC Bayern (e.g. Champions League)

Travel costs & Catering

If you are selected as participant and are a long distance traveler, we will organize your flight, bus or train ticket and cover the cost to support you. During HackDays we will provide free food and drinks to all participants.

Overnight stay

We will provide sufficient and free accommodation options (including breakfast) to participants that need to travel longer distances.

CHALLENGES

1. Telekom Challenge

Next Reality – Develop innovative and fascinating mixed reality offers/features (AR, VR) for the FC Bayern Community
How would you satisfy fan needs with wow-effects through AR and VR?
What added value can you imagine through AR and VR data and information for our fans?
How would you enrich the fan journey in the stadium, in the sports bar or on the road with new experiences and information?

2. adidas Challenge

Mobile interaction and commerce- Redefine how we engage with our fans around the world
How would you engage with our Generation Z fans via mobile?
What are your ideas to enhance the experience and product storytelling?
How would you combine community building and digital benefits with real products?

3. Audi Challenge

Your fan experience and your car – Explore new ways how your car can become an integrated part of your fan experience
How can we find new ways of interacting with FC Bayern fans while sitting in a car?
How can new mobilty services improve the fan experience?
How can innovation in mobility like autonomous driving and e-mobility be transfered to innovation accelerating fan experiences?

4. SAP Challenge

Fan-Activation 4.0 – Invent fascinating and innovative digital fan experiences
What are your ideas how to turn unknown into known fans by offering innovative personalized digital fan experiences?
How would you use content, digital channels and situations to identify and address fans worldwide?
How do we connect international fan communities?

5. Siemens Challenge

Journey to Allianz Arena – A new way to experience the way to Allianz Arena, no matter what kind of transportation
How would you provide best transportation fitting to each individual’s needs as speed, comfort, in groups or alone?
What is your idea for fan interaction on the way to the stadium?
How is the subway, the autobahn or even the subway station itself part of the experience?

6. FC Bayern Challenge

Creativity meets technology – How to apply new technologies in order to create new fan-experiences
How can fan emotions in the stadium, in sports bars and in front of screens be connected in an intelligent way?
How can trust building concepts like blockchain be applied in order to provide new values for fans?
How can mini programs in messenger services or chatbots be applied in intelligent ways?

More Challenges…

and infos about the challenges will be announced soon