gitlab ci中配置了rules为什么不生效？

Question

workflow:
  rules:
    - if: '$CI_COMMIT_BRANCH == "develop"'

stages:
  - install_deps
  - deploy
  - publish

variables:
  NPM_REGISTRY: "http://npm.xbongbong.com.cn"
  NPM_TOKEN: $CI_JOB_TOKEN

cache:
  key: ${CI_COMMIT_REF_NAME}
  paths:
    - node_modules/
    - storybook-static/

# 安装依赖
install_deps:
  stage: install_deps
  script:
    - echo "start npm install"
    - npm install --legacy-peer-deps

# 静态站点打包并部署
deploy:
  stage: deploy
  script:
    - echo "start npm run build-storybook"
    - npm run build-storybook
    - echo "start deploy"
    - rm -rf /home/nodeServer/dist/
    - mv -f storybook-static /home/nodeServer/dist
  
# npm打包并发布
publish:
  stage: publish
  before_script:
    - echo "//npm.xbongbong.com.cn/:_authToken=\${NPM_TOKEN}" > ~/.npmrc
    - npm config set registry $NPM_REGISTRY
  script:
    - echo "start npm run build"
    - npm run build
    - echo "start publish"
    - npm publish
  rules:
    - if: '$CI_COMMIT_MESSAGE =~ /^v?\d+\.\d+\.\d+.*$/'

配置文件如上，相同的commit message信息，我在本地使用Git提交时，不会触发publish阶段的任务。而在gitlab网页上使用在线IDE进行编辑时，却能正常触发publish阶段，这是什么原因？